Is Interactivity everywhere good?

I stumbled across this interesting agency site recently. Nice interactive design – draw some shapes and their photos/portfolio appear. You can drag the layers around, and view them separately with a layer palette style thing at the top. If you’re patient and wait for the instructions, you’ll find you can also get news and search. The news feature is pretty cool.

It’s initially very distracting (although I’m not sure if that’s a good thing), so I’ve only just checked what the site’s for: a company called magneticNorth.

I’d be interested in a second opinion on this site though: How do you rate it?

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