Stella have just launched ‘Le Recyclage De Luxe Show’ – the next TV show by a brand to be potentially lost in a mass of YouTube videos. Despite not being a massive fan of these (there’s nothing wrong with them, but I haven’t been bowled over) this one is pretty sharp.

As with the billboard and TV ads (hedge fund references are lost on me) it’s retro 1960s French chic. The subtitles are a bit of a pest though. I suppose I’m won over by anything that calls itself retro and gets in Florence and the Machine to do a 60s style performance.

Also they have some great poetry:
My Heart,
It aches,
Like my shelf,
Full of sartre.